Before anyone in Fresno calls about a sunken slab, they ask Google what it costs. One of the 39 concrete sites in this metro answers.

What they type, and what the sites here answer

Google finishes a half-typed search with what other people searched for. I collected those endings for “concrete leveling” around Fresno: 125 lookups, 494 different phrases, 682 of them falling into themes. On the right of each theme is the nearest thing the 39 local sites actually say, counted by hand.

1. What will it cost

   Typed 219 times in the suggestion lists

   1/39of the sites say it

   A price on the site: 1 of 39 for a job, 2 of 39 with any dollar figure at all.
   Counted from: the price lines on the 39 sites, read page by page.

2. Does it actually work, and for how long

   These sit in the run’s own “everything else” pile, 275 hits together

   7/39of the sites say it

   A written warranty: 7 of 39. Nothing else on these sites speaks to how long a lift holds, or to what happens if the slab sinks again.
   Counted from: warranty wording on the sites.

3. Who should I call

   Typed 85 times in the suggestion lists

   17/39of the sites say it

   Licensed and insured in writing: 17 of 39. Family or local: 13 of 39. Addresses of jobs they have done: 0 of 39.
   Counted from: what the sites write about themselves.

4. Could I do it myself

   Typed 45 times in the suggestion lists

   –not measured

   Not measured in this report. No site here was checked for an answer to it.

5. Lift it or tear it out

   Typed 44 times in the suggestion lists

   –not measured

   Not measured in this report either.

The phrases themselves

The most asked of the 494, as people type them, with how many of the 125 lookups returned each one.

• is concrete leveling expensive11 lookups
• does concrete leveling really work11 lookups
• is concrete leveling worth it10 lookups
• how much does it cost for concrete leveling8 lookups
• how much does it cost to have concrete leveled8 lookups
• how long does concrete leveling last7 lookups
• concrete leveling repair near me6 lookups
• concrete leveling companies near me5 lookups
• concrete leveling cost per square foot4 lookups
• average cost of foam concrete leveling4 lookups
• how much does foam concrete leveling cost4 lookups
• concrete leveling near me4 lookups
• cost to install self leveling concrete4 lookups
• concrete leveling repair cost3 lookups
• concrete leveling near me cost3 lookups
• concrete leveling cost estimate3 lookups
• concrete leveling near me within 5 mi3 lookups
• concrete leveling technologies reviews3 lookups
• concrete leveling compound3 lookups
• concrete leveling tools3 lookups
• labor cost to install self leveling3 lookups
• concrete leveling vs replacement3 lookups
• concrete lifting repair near me3 lookups

Where this comes from: Google’s own suggestion lists, collected October 6 (125 lookups, 494 distinct phrases, counts are how many lookups returned that phrase). The answers on the right were counted on the 39 sites of local firms of this trade whose pages could be read, October 8. A theme counts when the site says it in its own words anywhere on the pages I read, so this is a match by theme, not by exact sentence. Two themes say “not measured”: this run did not check the sites for them, and I would rather say so than guess.

Who Google shows, and how few of you there are

Each of the 42 searches returns a list. Here is how the 420 places in those lists are shared out, listing by listing.

One listing stood first in 15 of the 42 searches and sat in the first ten of 40 of them. Its Website button opens a page whose phone number is a template line, 234-567-8910, and whose contact address is info@mysite.com. It is number 30 in the table below.

One search, the way a phone shows it

Pick any of the 42. What you see below is everything Google gives a homeowner to tell ten companies apart.

Where this comes from: Google Maps on October 6, 42 searches, the first ten of each, in the order they came back. Results move with the time of day and with the phone, so one list is a snapshot, not a ranking. Ads are not counted. A listing marked as another trade is one whose own Google category is not a concrete contractor.

What happens when they tap Website

Every one of the 420 places above has a Website button, or does not. I followed all of them the same day.

• Opens the company's own site 346
• No website on the listing 57
• Opens someone else's page or an error 17

So 74 of the 420 places a homeowner meets in these searches lead nowhere: 57 carry no website at all and 17 open somebody else’s page or an error. Two more sites in the metro put a browser warning in front of the company before it opens; neither of them reaches a first ten, so they are not in the bar above. Here is what all of these say, word for word.

• No. 4, Roofing listing in the concrete searches

  DNS resolution error | www.roofprosroofing.com | Cloudflare

• No. 16, Concrete contractor, 2 miles out

  404 · Page not found

• No. 26, Concrete contractor

  SITE NOT FOUND

• No. 43, Concrete contractor

  Service suspended | Webador

• No. 62, Concrete contractor

  Squarespace - Website Expired

• No. 17, Ready-mix and short load, since 1995

  The certificate belongs to another domain, so the browser stops a new visitor first

• No. 47, Commercial concrete, site footer says 2013

  https does not answer at all; the page opens only over http

Where this comes from: the Website field of each listing, opened on October 6 and tried again on October 8. The titles above are the page titles as a browser shows them. The two warnings were checked by hand on October 8, because an automated certificate check is wrong often enough not to be trusted on its own.

What the sites say instead

The same 39 sites, counted by what they put in writing. Nothing here is about taste or design: it is whether a sentence a homeowner is looking for exists on the page at all.

• Free estimate or measurement23 of 39
• Licensed and insured17 of 39
• Urgent, weekends, 24/715 of 39
• Family-owned or local13 of 39
• A promised reply time10 of 39
• A warranty7 of 39
• Permits, neighbours, HOA6 of 39
• Financing5 of 39
• Online booking4 of 39
• An estimate from photos3 of 39
• Hiring3 of 39
• Haul-away and cleanup2 of 39

What almost nobody here has

• A price or range for their own work2 of 39
• Spanish on the site1 of 39
• A price calculator1 of 39
• Chat1 of 39
• Booking software1 of 39
• A photo upload in the request form0 of 39
• “No price without a visit”0 of 39
• A paid visit or estimate0 of 39
• A minimum order0 of 39
• A deposit0 of 39
• Wait time or job schedule0 of 39
• Addresses or towns of past jobs0 of 39

Where this comes from: the text of the 39 sites, read October 8. A count of 23 means 23 different sites say it somewhere, not 23 mentions. The lines with 0 were looked for and not found on any of them.

The price list of the whole niche, in this metro

This is not a sample. These are all the dollar figures for their own work that any concrete site in Fresno puts in front of a customer.

• Residential drivewaysPrinted on the page as: Residential driveways: $4,000+$4,000no. 25, the only site here with job prices
• Patios and walkwaysPrinted on the page as: Patios and walkways: $3,000+$3,000no. 25, the only site here with job prices

Meanwhile the phrases people type include “concrete leveling cost per square foot”, “average cost of foam concrete leveling” and “is concrete leveling expensive”. Nobody in the metro writes “no price without a visit” either, so the question is not refused. It is simply not met.

Where this comes from: the pages of the two firms that print a figure, quoted as printed, read October 8. Prices on a page are a starting point, not a quote, and that is how they are written there.

Who is already selling into that gap

While the question goes unanswered, 16 companies are running 23 ads aimed at the owners of firms like these, in the United States, right now. This is what they are selling and what they say.

• Website and phone-ringing

  Foundation repair marketing

  Do you really care if your website is pink or blue? I don't. I care if it makes your phone ring.

  Running for 16 days

• Leads and booked jobs

  A concrete pourer running ads

  Spots are filling up fast — fill out the form below to get on our sched

  Running for 21 days

• Laser levelling machines

  An equipment maker

  Still dealing with slow manual leveling, unstable support, or cylinder

  Running for 75 days

• A price answer, as the hook

  A foundation repair company

  I know... $2,997 for foundation repair? That's crazy. Foundation repairs are like 15k usually. Right? Sort of... But not really.

  Running for 130 days

• The owner on camera instead of a pitch

  A levelling and resurfacing firm

  let the owner of Ogburn show you exactly what actually happens on a leveling job. No sales pitch. Just the proce

  Running for 61 days

• Search pages built on the niche's own words

  Two ad networks

  See Results For Best Concrete Leveling Contractors Near Me Deals On Yahoo Search.

  Running for 46 days

Where this comes from: the public Meta ad library, searched on October 6 for ads aimed at this trade in the United States, and Google News over the last twelve months. The days shown are how long each ad has been running. Quotes are cut where the library cuts them.

Every listing in this report

The 62 listings these searches returned inside the metro: 45 concrete contractors and ready-mix suppliers, and 17 from neighbouring trades that Google puts in the same lists. A number, not a name.

Where this comes from: the listings as Google Maps returned them on October 6 and the sites as they answered on October 6 and again on October 8. A dash means it was not read. “A message can reach them” means a form with a box for the message was found on the site, nothing more: whether anyone reads it, this page cannot see.

How I checked

Correct or remove a row

This page is made and kept by one person, Igor. Write to igor@sogrox.com with your website. A row is corrected or taken off within two business days, no questions asked, and the company is left out of future reports.