Search “furniture upholstery service New York” from central Brooklyn, and the first seven Google Maps results clean or move couches.

The five checks in New York, NY

What a customer runs into after tapping a listing, counted on the 117 local sites in the table near the end of this page. Each check is explained on the home page.

1. 1. The Website button opens your site20 of 55 passMeasured here: Opens clean, fits a phone.
2. 2. The number calls in one tap87 of 95 passMeasured here: the number on the listing is the number on the site. Taps were not counted.
3. 3. There's a starting price16 of 107 passMeasured here: Price.
4. 4. A message gets through102 of 107 passMeasured here: Can write.
5. 5. Google Maps tells the same storynot in this report

If I wrote to you, the link in my message opens your own five checks at the top of this page. If not, get them free, in writing, within one business day.

One order, seven steps

A reupholstery order is slow and costs real money, so the customer looks harder at each step than someone booking a couch cleaning. The same seven steps, for workshops and for the cleaners that come up next to them. Tap a step to jump to it, tap a number for where it comes from.

1. 1

   Search

   The customer types furniture upholstery into Google Maps. Who comes up depends on the words and on where the phone is.

   70 of 99of the first-ten places

   16 of 99of the first-ten places
2. 2

   Tap Website

   The listing's Website button is the first tap after the search.

   73 of 121listings open a site

   28 of 31listings open a site
3. 3

   Look for a price

   A sofa owner is deciding between cleaning, reupholstering and a new sofa. A number is what they came for.

   2 of 73sites print one, none for a sofa

   14 of 28sites print one
4. 4

   Call

   The number on the site should be the one on the listing, and the call button should dial what it says.

   59 of 73sites show the listing's number

   23 of 28sites show the listing's number
5. 5

   Send photos

   Upholstery is quoted from pictures of the piece. The form is where they go.

   6 of 16forms read again take a photo, 3 more ask for photos with no place for them

   –not checked, a cleaning is booked without photos
6. 6

   Wait for an answer

   Sites that say how fast they answer, in their own words.

   5workshops, same day to 3 business days

   9cleaners, 5 minutes to next business day
7. 7

   Bring it in on Saturday

   People with day jobs drop off chairs and look at fabric on the weekend.

   75 of 116workshop listings open Saturday

   35 of 35cleaner listings open Saturday

1. Who comes up

Across the 10 counted searches, first ten places each: 99 spots. Google treats upholstery as one word, and cleaning a couch shares it with rebuilding one.

The words decide more than the place. For “near me” most points get workshops. For “furniture upholstery service New York” from central Brooklyn, 7 of the first seven are cleaners or a sofa mover, and the first workshop is place 8. From the south point, 6 of the first ten for “near me” are couch cleaners.

Metro wide, “furniture upholstery service in New York, NY”

9 of the first 10 are reupholstery workshops.

1. #1Workshop 105Site opens
2. #2Workshop 107153 reviewsSite opens
3. #3Workshop108 reviewsSite refused the check
4. #4Workshop 56478 reviewsSite opens
5. #5Workshop 10118 reviewsSite opens
6. #6Workshop32 reviewsNo website
7. #7Workshop 2439 reviewsSite opens
8. #8Workshop 185 reviewsSite opens
9. #9Workshop 9044 reviewsSite opens
10. #10Sofa mover 63224 reviewsSite opens

2. Tap Website

All 124 workshop listings, by what the Website button does. 73 of 121 open a site. 38 of 124 have no website at all, so the listing is the whole shop window.

And 10 listings send the customer somewhere worse than nowhere. 3 of them open a page about another business, two of them gambling:

A domain that lapses gets bought and reused. The listing keeps pointing at it until someone changes the field.

3. The price nobody prints

So the only number a New Yorker with a worn sofa finds on Google is what it costs to clean it. That is the number the next step gets compared with. The printed prices, as they appear:

• Workshop 64Machine caning, per chair$80$80 to $150 per chair, hand caning $400 and up
• Workshop 83Closeout fabric, per yard$14from $14 per yard in the showroom
• Cleaner 16Couch cleaning$99from $99, the price quoted in the site's own answers
• Cleaner 31Couch cleaning$99from $99, chairs from $19
• Cleaner 25Two-seat couch cleaning$99$99, three seats $119, L-shape five to six seats $189
• Cleaner 7Loveseat cleaning$99$99, standard sofa $120
• Cleaner 11Couch cleaning$100starting at $100, chairs from $20
• Cleaner 73Two-seat couch cleaning$119from $119, three seats $139
• Cleaner 112Standard couch cleaning$119from $119, L-shape three seats from $139
• Cleaner 3Couch cleaning$120starting at $120, sectionals from $220
• Cleaner 84Couch cleaning$125starting at $125
• Cleaner 51Standard couch cleaning$129starts at $129, L-shape three seats $149
• Cleaner 60Sofa cleaning$129starting at $129
• Cleaner 26Loveseat cleaning$130$130, standard three seats $140
• Cleaner 1Minimum visit$150a $150 minimum service charge per visit
• Cleaner 79Two-seat couch cleaning$175from $175, three seats from $190, eight seats from $340

Write your own price line

Nothing typed here leaves this page. The line is a starting price, not a quote.

4. Call

Someone who opened a site calls the number on the site, not the one on the map. 59 of 73 workshop sites and 23 of 28 cleaning sites show the number from their own listing. On the 44 sites read again on September 25 and 28, 2026, every call button was compared with the digits printed on it: 1 of 44 dial something else.

5. Send the photos

A chair cannot be quoted without seeing it. On the 16 workshop and sofa mover sites read again on September 25 and 28, 2026:

The three that ask: one says to fill out the contact form including photos, one lists sharing photos as step two of its process, one answers the question of reupholstering an existing piece with send photos, on a site with no email address.

6. Wait for an answer

What sites promise about how fast they answer, in writing. The bar is on a stretched scale so minutes and days fit on one line.

1. Sofa mover 38an instant quote, 5 minutes
2. Sofa mover 29in few moments
3. Cleaner 108within 5-10 minutes
4. Cleaner 102within 10 minutes during business hours
5. Cleaner 1an exact quote within 15 minutes
6. Cleaner 25within 30 minutes
7. Cleaner 59back within 1 hour
8. Cleaner 60within a few hours
9. Workshop 101same day quotes from photos
10. Cleaner 3within 24 hours
11. Cleaner 31next business day
12. Workshop 104an estimate within 24 hours
13. Cleaner 43allow 24-48 hours
14. Workshop 80within 24-48 hours
15. Workshop 15within 2-3 days
16. Workshop 100within 3 business day

A customer who writes to three workshops on a Sunday night hears back from them over three days, in this order, if the promises hold.

7. Bring it in on Saturday

One business, several signs

What shows only when the neighbors are opened side by side. No business is named, the counts are what the check found.

Walk your own order, from a phone

1. Search furniture upholstery New York, then reupholstery near me, from your own street. Count the cleaners above you.
2. Tap Website on your own listing and look at the bar above the page: a padlock, or a warning.
3. Look for a number a sofa owner could plan with. A starting price, or at least what the price depends on.
4. Tap the call button on your site and read the digits the dialer shows before it rings.
5. Send yourself a photo through your own form and see if it arrives.

Each takes under a minute. Most of what this page found would have shown up on one of them.

All 118 sites, five checks each

Every listing whose website was followed and read. Numbers are random and exist only on this page. A dash means the check was not run for that site. Tap a column to sort.

How New York differs from the other reports

How this was checked

• S1 Google Maps results. 41 searches on September 24, 2026 from a point in central Brooklyn and four points around it, north, south, east and west, in the phrasings a customer uses. 10 of them came back with enough upholstery listings to count, and this page counts only those.
• S2 Google business listings. Name, category, phone number, opening hours, review count and the website field of all 191 listings, read on September 24, 2026.
• S3 Business websites. Every website field was followed on September 24, 2026: 121 pages answered, home page plus up to six inner pages each. On September 25 and 28, 2026, 44 of the sites were read again for certificates, call links, email links, forms and photo buttons, and the fresher reading wins.
• S4 What each listing does. Each listing is put in one group by its Google category and the words on its own site: a workshop reupholsters or restores furniture, a cleaner steam cleans couches, rugs and mattresses, a sofa mover takes sofas apart to get them through doors, and other trades are leather repair, car upholstery, window treatments, furniture and fabric stores.
• S5 Printed prices. Prices read in context on the sites that print them, on September 24, 2026, and checked by hand. Prices of products in a template shop, budget menus and prices from stories do not count.
• S6 Written promises. What each site says about how fast it answers a form or a message, read on September 24, 2026 and September 25 and 28, 2026. Only sites that put it in writing.
• S7 Area codes. As assigned in the North American numbering plan: 212, 646, 718, 347, 917 and 929 are New York City, 516 Nassau County, 201 Hudson County in New Jersey, 501 central Arkansas, 786 Miami, 920 northeast Wisconsin, 713 Houston. Area code 064 does not exist.
• S8 What this check cannot see. Calls, jobs won, ad spend, and the quality of anyone's upholstery or cleaning. This page is about Google listings and websites only.

Correct or remove